Our interview today is with the successful entrepreneur, founder, and CEO of the Mario Russo brand, Ruslan Mammadov. He shared with Millionaire Concept Magazine the untold story of his brand’s journey, from its inception to its partnership with AFFA. 

When did Ruslan Mammadov decide to become Mario Russo? 

- Since my childhood years spent in Germany and Russia, my friends and family have always called me “Russo.” When I decided to create my own brand, I chose to name it after my childhood nickname. As you know, a brand’s name plays a crucial role in its success. I felt that "Russo" was short and impactful, and I decided to add “Mario” as an Italian variation of my surname. That’s how Mario Russo came to life. 

What is the key element that defines the Mario Russo brand? 

- In ancient Sparta, men would wear armor and helmets when they went to battle. In the modern world, the battleground for men is the business arena, and the suit is their armor. The Mario Russo legacy began with this concept. Mario Russo stands for positive emotions, confidence, and status. 

Fashion is often associated with women. Do you believe men should be fashionable too, and what does fashion mean to you personally? 

- I believe men should be as fashionable as women. In recent years, fashion has gained prominence globally, and it’s worth noting that many designers of world-renowned brands are men. To me, fashion is about presenting oneself at the highest level. It’s about choosing what truly suits you, making you feel more comfortable in your own skin. In the past, people used to order suits from Italy. Now, they order from Azerbaijan, which is a great achievement for me. 

You initially started your career in the restaurant industry. Knowing that field so well, why didn’t you pursue it? Was there a special reason for choosing the textile industry instead? 

- Growing up, I always noticed that successful businessmen wore suits. My childhood coincided with the final years of the USSR, and although the country wasn’t as developed back then, I always admired the business style. Even today, I receive offers from the restaurant industry, but I don’t think I’d derive the same satisfaction from it. I believe everyone should pursue what they truly love. In the textile industry, I feel incredibly comfortable. 

In a competitive market with many options, why should clients choose Mario Russo? 

- To put it briefly, Russo is a status, an energy, and a celebration of self-love. When someone wears a Mario Russo suit, they are showing that they value themselves. 

Who is the target audience for Mario Russo? 

- Our target segment is premium and luxury clientele, falling into the mid-to-high price range. However, we plan to offer more democratic pricing in the future. A Mario Russo suit is also a form of motivation. Our clients who wear these suits to business meetings find themselves able to sell their ideas more effectively. 

Some people say that success is a matter of luck. Do you agree? 

- A person can be lucky, but relying on luck or waiting for it is not in my nature. I’ve always believed that success is directly proportional to hard work. You have to give not 100%, but 101% to everything you do. Only then will you see the results. I believe in luck, but I never wait for it. The key to success lies in taking action. Some people may get lucky, but that doesn’t mean the same will happen for me. If you want success, stand up now and take action. 

What is your source of motivation to continually improve and move forward? 

- My greatest source of motivation is, first and foremost, my faith in God, who has given me life and everything I have. Then, of course, my beloved wife and children. Although life can present challenges, it’s beautiful and worth living. 

What values connect Millionaire Concept with Mario Russo, and when did your paths cross?

- These two projects have known each other since their startup days. As two brands, we recognized each other’s potential early on and have supported each other ever since. Today, we both have unique international successes. We celebrate each other’s achievements and strive to support each other even more. I’m proud that we are partners today. 

How did your partnership with AFFA come about, and what direction is it taking now? 

- Despite choosing the textile industry, I’ve always supported sports. I love promoting sports. When we received a sponsorship offer from AFFA, after lengthy negotiations, we signed a four-year sponsorship contract. As an Azerbaijani brand, Mario Russo is proud to support our national football team. Standing alongside global brands is a significant achievement for us.